Square Peg Associates


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Senior Marketing Manager - Accrington

Senior Marketing Manager
Location: East Lancashire
Salary: Competitive and negotiable, dependent upon experience

The Company
Working from their impressive office based within East Lancashire, our client, a leading manufacturer, is looking for a Senior Marketing Manager to work with a very ambitious and talented team.
The Role
The key tasks of the Senior Marketing Manager are –
  • To devise and deliver the company’s marketing strategy for each product or campaign to the agreed commercial objectives, and work with the board to set and manage cost budgets and timescales
  • Work alongside the Marketing & Product team to develop campaigns across the globe
  • Manage all processes including external suppliers, copywriting, design briefs, mailing instructions, print orders, etc
  • You will be expected to establish and manage relationships with external business providers taking accountability for contract/service negotiation, relationship management and performance monitoring
  • Set finely defined campaign goals with a specific target audience in mind
  • Track success and provide detailed reports on the specific projects
  • Keep the sales & marketing teams in the know by conducting consistent status meetings
The Candidate
The key attributes of the Senior Marketing Manager are as follows -

  • Extensive experience in designing & delivering integrated marketing programmes (online & offline)
  • Extensive experience in customer marketing with an excellent understanding of the customer lifecycle is essential
  • Strong experience of identify strategies for continuous improvement
  • Previous experience of being a Marketing Manager in a fast paced environment
  • Social media experience preferred and strong hands-on email marketing skills essential
This is a hands-on role and not just purely a management position – the CIM Qualification is desirable although not essential if you have thorough experience.
In return, you can expect a competitive salary, excellent company benefits and the opportunity to work for a market leader.

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